How to Become a Successful Social Media Consultant and Make Money Doing It

Jun 09, 2023 By Susan Kelly

A social media consultant's income is contingent on their ability to increase awareness of the brand, drive web traffic, and establish relationships with customers, as well as their skill with social media software tools and their ability to successfully pitch their services to businesses and brands in need of their assistance.

You may earn a certain salary working for someone else, but the sky's the limit if you go freelance or start your own social marketing business. Assuming you are competent for the position and willing to devote the necessary time and energy to your new social media consulting firm, here are the most crucial actions to take:

Do Your Homework and Pick a Niche

"Doing it all" may have been a catchy slogan for the 90s working parents, but it has proven disastrous for marketing, management, or consulting businesses. Businesses' brands, missions, and policies vary greatly from one market to the next. What may be effective for a sports brand may not be appropriate for a candy company. Although not all businesses that serve many markets will be nearly so severe, there are niches for different products and services, and learning to sell to your customers in that area may be a huge boon.

Take Online Courses

Consult several internet resources and hone your skills before beginning your consulting firm. You may either practice on your own time or provide your services for free. Try researching a local, lesser-known brand and thinking about how your lessons in your online classes could apply to them. Taking classes and putting what you learn into practice will serve double duty by preparing you for the difficulties you'll encounter as a consultant and providing you with a stockpile of ideas to pitch to customers.

Credibility must first be established.

A no-brainer, if you will. You will only find a job if you have credibility. There's a whole other discussion about how to build trustworthiness as a social media consultant, but in the meantime, put yourself in the client's shoes and ask yourself why you would choose you. And why should they? Even if you have yet to gain a background in client consulting, you may still wow potential customers by showcasing your online brand and a sizable social media following. You need a website and a blog where you can demonstrate your expertise will help you get fans and keep them engaged with your material. You may also demonstrate your expertise and social media prowess by publishing ebooks or doing webinars of your design.

Acquire Consulting Experience in the World of Social Media

You'll need to demonstrate not only your trustworthiness but also the experience that will allow you to profit from the efforts of others. You may forget about being hired if you don't have any expertise in managing social media accounts or running social media campaigns. First, establish your online profile, and then support those in your immediate and extended networks by providing advisory services for free.

Be Present on the Internet

Having a consistent brand identity throughout your company's many online properties, including your website and social media profiles, is essential to the success of any social media strategy. If you advise customers to join Snapchat, your online identity is unfinished, but you still need to get your account there. Think about all the places where business owners could hang out online, and make that your base of operations.

What kind of income can one expect to get working in social media?

Statistics from various sources indicate that the hourly pay for social media advice is anywhere from $100 to $120. This is the fee that well-known consultants charge. The pricing ranges from $20 to $50 per hour for novices and from $50 to $100 for those with advanced-level skills.

Your level of expertise, where you do business, and how much money customers are prepared to spend on social media services all play a role in determining how much you should charge for your services. There are primarily two advantages that come with working as a freelancer in social media marketing.

To begin, you can supplement your income by working on social media while you continue to focus on growing your primary business. Second, you will be motivated to develop effective procedures so that you may work for a variety of customers and so increase the amount of money you bring in.


Getting paid as a social media consultant is not a pipe dream. Your expertise in social media becomes a source of supplemental income for you if you take the time to familiarise yourself with the appropriate software and advertise your abilities in the appropriate forums; eventually, it becomes your primary source of income.

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